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In essence, it reflects our commitment to navigating the news landscape, fostering meaningful interactions, and empowering every Indian with the latest news in real-time, using artificial intelligence based on language and preference. Since our inception, the app has garnered more than 40 million downloads with over 10 million monthly active users.

What demographic does Way2News target, and how does it distinguish itself in reaching this audience amidst competitors? This audience, spanning towns, villages, and cities, seeks news directly relevant to their lives. Standing apart from other news platforms due to its inclusivity, Way2News prioritizes relevant news for this audience. Offering news content in eight Indian languages, including Telugu, Tamil, Kannada, and Malayalam, ensures accessibility for citizens even in the remotest corner of the country, hence, fostering a sense of community and amplifying local voices.

One of our key strengths lies in our extensive network of over 30, citizen journalists who share unbiased news in real-time, empowering everyday individuals to report on issues affecting their communities. Additionally, the platform incorporates user-generated videos, further enhancing community engagement and facilitating discussions on local matters.

As the app continues to grow, ensuring the accuracy of user-generated content, adapting to changes in the digital media landscape, and fostering healthy discussions remain our priorities.

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Way2News employs technological solutions to independently maintain a safe and reliable digital news ecosystem. How has Way2News solidified its presence in the South Indian market, and which strategies have been pivotal in achieving success within this specific region? At Way2News, we have harnessed the power of local voices, earning trust and influence within the South Indian market through a focused strategy on linguistic accessibility and hyperlocal focus.

Expanding strategically in Telugu and Tamil, we are now growing in Kannada and Malayalam, ensuring broader reach, deeper engagement and familiarity and trust among the viewers. Recognizing the value of news with direct local relevance, we prioritize hyperlocal coverage, spanning politics to community events. This granular focus on geographically specific issues creates a sense of immediacy and relevance for viewers, creating a direct connection to news impacting their daily lives and communities.

Way2News consists of a team of 30, out of which 19 are editors and the rest provide support through mobile development and managerial roles.

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The team initially thought of automating news summaries through various algorithms but then decided to do it manually with an in-house edit team. Raju adds. The team tested out the app across various devices and did pilot runs with about 5, users to gain feedback. In addition to character summaries, it also includes photo galleries and videos, when possible, to add to the visual appeal.

Users can also tap on the headline to access the original long form story published by the source. The company has also developed the app to work optimally across 2G, 3G and WiFi by using image optimisation and other techniques. Short-form visual or written content has a wide appeal among millennials, who generally have short attention spans.

T he popularity of apps such as Twitter, Vine, Snapchat can be partly attributed to this factor. Globally, Circa was among the pioneers for generating short-form news content. They had raised USD 5. Some smaller players in this space are Cruxtorwhich summarises news in a timeline format and Awesummlywhich automates news summaries. Coming to vernacular content, Newshunt has been a pioneer in this field in India.

Its focus is on vernacular content in the form of books and news and has raised crore last yearand crore in February this year. Raju says. Raju estimates that they will not face high customer acquisition costs as they are well known and will be able to market their product through Way2SmS in Tier 2 and 3 cities. Anupriya Acharya: The influential leader driving excellence and innovation.

Raju vanapala biography of martin: Founded by Raju Vanapala, Way2News delivers

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